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Above Everything Else – hyperrealistische CGI

Leute, nichts davon ist echt. Alles wurde am Computer erstellt, wie man so schön sagt. Alles. Nichts. Ihr wisst schon. Es ist auf jeden Fall sehr beeindruckend, was Alex Roman da gebastelt hat.

Although this spot is 100% CG, the beauty of the shots distract the viewer from this amazing fact. Each composition is elegantly balanced: light counterweights dark, chaos challenges order. The sparse soundtrack creates a sense of lightness and wonder, and we are invited into a world that seems so real, so tangible, that we fully accept the glass-like shattering of grapes and peppers.

It almost doesn’t matter that the spot is purely digital. Sure, it’s an eyebrow-raising footnote, but Roman is simply using the tools he knows best to tell his story. He just happens to be pushing the envelope of commercial CG production while he’s doing it. (via, via)